Who has the most accurate evaluation of your home?

digging in to the nooks and crannies of evaluating your home and what makes a good market evaluation of your home, the Florida real estate market is one of the fastest moving and shifting markets in the world.

Ever asked Zillow what your home’s worth and felt like it gave you an answer based on your neighbor’s doghouse? 😅
You’re not alone.

In this edition, we’re cutting through the online noise and giving you real tools to know your home’s actual value, sell smarter this fall or winter, and boost your listing with something buyers love but rarely expect, a home warranty that works harder than your coffee maker.

Whether you’re looking to sell, buy, or just stop guessing what your house is worth, this newsletter’s packed with practical insights, real benefits, and even a free gift for buyers who choose me as their agent.

Let’s dig in 👇

As we move into the fall and winter season, there’s a unique window where serious buyers are shopping but competition is low.
Before you list (or even think about it), it’s crucial you understand what your home is actually worth.

Let’s break down the difference between online estimates and the real thing:

❌ Zillow

Zillow uses an algorithm called the "Zestimate" which pulls public records, recent nearby sales, and price trends. It’s fast, but not always accurate.
It doesn’t know if your kitchen was remodeled last year, or if your roof is 20 years old. Zillow even states their estimates can be off by 5–10% or more.

❌ Realtor.com

Realtor.com combines MLS data with national housing trends, but their estimates also lag behind current local changes.
They're good for ballparks, not decisions.
If your neighborhood’s had a recent surge, or dip, they may not reflect that.

❌ Redfin

Redfin’s algorithm is tighter in some areas, but it still relies heavily on square footage and sale price averages, without factoring in things like:

  • Lot views

  • Upgrades

  • Additions

  • Home condition

Basically, Redfin knows what your house was, not what it is.

✅ Licensed Local Agent (That’s Me)

This is where I come in.

I run a full Comparative Market Analysis (CMA) based on:

  • Recent sales within your zip and school zone (last 3–6 months)

  • Condition & upgrades (yes, I look at your floors, appliances, curb appeal, etc.)

  • Market trends in that specific county, city, or neighborhood.

  • Buyer behavior in this exact season, not national trends

You get the most up-to-date, real-world valuation, not a guess from a computer in California.

🎯 Why Fall & Winter Can Be a Smart Time to Sell

  • Lower competition: Most sellers wait for spring. You’ll stand out now.

  • Motivated buyers: People shopping now often need to move.

  • End-of-year job moves, military transfers, and school changes drive activity.

  • Potential to close before the holidays or be 100% ready for spring.

🛠️ Why a Home Warranty Can Be Your Secret Weapon—Whether You're Selling or Buying

Sellers: Want to stand out in a crowded market and get top dollar?
One of the best tools you can offer is a home warranty—and here's why it works.

✅ For Sellers: More Confidence, Faster Sales, Higher Offers

Offering a home warranty on your listing signals to buyers that:

  • You're confident in your home

  • You care about their peace of mind

  • They’ll be protected after closing

This boosts buyer confidence, makes your home more attractive in a competitive market, and can reduce the chance of deals falling apart over minor inspection issues.

Here’s what buyers love knowing is covered:

  • HVAC systems

  • Plumbing

  • Electrical

  • Water heaters

  • Kitchen appliances

  • Even things like garage door openers or ceiling fans

📈 The Hidden Seller Advantage: Home Warranties Sell Homes Faster

Here’s a smart, often-overlooked way to give your home an edge: include a home warranty with your listing.
Not only does it give buyers peace of mind, they know appliances and major systems are covered it can actually help your home sell faster and for more.

According to industry data:

In fact, CRES reported that homes with a warranty had a sale-to-list price ratio of 96.7%, compared to 96.1% for homes without, meaning buyers are more likely to meet your asking price.

And here’s the best part: when you list with me, I take care of the home warranty for you, giving your property real, marketable value without extra hassle.

🤝 For Buyers: Use Me As Your Agent—Get a FREE Home Warranty

When a buyer chooses me to represent them, I include a complimentary home warranty with their purchase (on eligible properties).

That means:

  • No worrying if the A/C goes out after move-in

  • Protection on major systems and appliances for a full year

  • Peace of mind in one of life’s biggest transitions

I cover it as a way of saying thanks for trusting me to guide your home buying journey.

💡Bottom Line:

Whether you’re selling and want to attract stronger offers, or buying and want post-move-in protection—I’ve got you covered.

📦 Want to Know Your Home’s True Value?

I’m offering free, personalized home value reports this week. No pressure. No spam. Just real numbers from a real local.

💬 Just reply to this email or text me your address at 904-769-6643. I’ll get your report started, visit https://alekmeston.epiquerealty.com

I treat this business like a ministry, not just a hustle. If I can serve you or your family through real estate, I’m just a call away.

Blessings,
Alek Meston
Florida Licensed Realtor® | Epique Realty