The top four reasons why selling in winter may be the time for you!

🌞 Sunshine Market Briefing: Why Winter is the Perfect Time to Buy or Sell in Florida

Dear Sunshine seekers!

As temperatures drop around the country, Florida’s real estate market stays hot! Whether you’re a buyer, seller, or investor, the winter season offers unique advantages in our Sunshine State. Here’s why this is the perfect time to make your move—and how you can seize the opportunity.

1. Fewer Competitors, More Opportunities

Winter tends to slow down real estate activity across most of the U.S., but Florida is an exception. However, with fewer people listing homes or house-hunting during the holiday season, serious buyers and sellers have a distinct advantage:

• For Buyers: Less competition means you’re less likely to face bidding wars. This is your chance to find the home of your dreams without the stress of multiple offers driving up prices.

• For Sellers: Serious buyers dominate the winter market. If someone is house-hunting during the holidays, they’re motivated—and ready to make an offer.

Quick Tip: Use this time to negotiate favorable terms, whether you’re buying or selling.

2. The Snowbirds Are Back

Winter marks the annual return of “snowbirds”—seasonal residents and retirees from up north who flock to Florida to escape the cold. These individuals often look to:

• Purchase a second home.

• Invest in vacation properties.

• Rent for the season.

How This Benefits Sellers: If you own a home in a sought-after community, such as Keystone Heights, Green cove springs, Brooksville or along Florida’s coasts, this influx of seasonal buyers works to your advantage. Florida has 8 of the top 10 cities

How This Benefits Buyers: Winter is prime time for securing vacation properties that can generate rental income during peak seasons. so make sure to target homes that might have been on the market for some time for a better shot at capturing the property you want at the terms you set.

Quick Tip: Sellers can stage their homes to appeal to vacation homebuyers, while buyers should act fast to secure high-demand areas. specifically, anybody that is looking for land to build on or just to have and hold. land prices are continuing to skyrocket compared to the rest of the nations average

3. Florida’s Winter Weather = Perfect Showings

Unlike other markets dealing with snow and ice, Florida enjoys sunny skies and mild temperatures during winter. This makes for ideal conditions to showcase your home or tour properties:

• For Sellers: Highlight outdoor features like patios, pools, or gardens. Mild weather makes open houses more inviting and encourages buyers to envision their year-round lifestyle.

• For Buyers: You’ll get a better sense of a property’s curb appeal and outdoor spaces without dealing with snow-covered yards or icy driveways.

Quick Tip: If you’re selling, take professional photos now. Florida’s lush landscapes shine in winter, and you’ll have stunning visuals to showcase. Also, you have to convince of the yard staying show ready for a couple months without any growth or snow to cover any highlighted areas.

Before we finish out the list, I would like to take a moment and spot light a listing that is phenomenal no matter what time of year!

3901 State road 21, Keystone Heights, FL 32656

This 3-bedroom, 2-bathroom home features:

• A spacious backyard perfect for entertaining.

• A cozy fireplace for chilly Florida evenings.

• Proximity to Lake Geneva and other outdoor attractions.

Listed at $600,000 this property won’t stay on the market long!

Now to finish off the list of reasons to sell winter is one of the greatest assets in my opinion most overlook.

4. winter is a time meant for a warm cozy feeling.

most people look forward to cuddling up with a good movie some hot chocolate a fire going in the fireplace, and family gathered around. Make sure to take advantage of that. You also have a great chance to see how your potential new home is going to look and feel around the holidays for when your family gathers around that amazing time of year.

• For Sellers: Make sure to capture the festive time of the year. Don’t be scared to allow your agent to get a fire rolling in the fireplace at the open house, or get photos with the house decked out in Christmas gear. capitalize on 85% of americas favorite holiday.

• For Buyers: Make sure you aren’t afraid to move some decorations around to see what sellers could be hiding under all those shiny lights and green garland. Not that anyone may hide anything maliciously. However you may not be able to see what the window sills are made of or what kind of patter that are. (I have seen people back off a house for small reasons, trust me)

Whether you’re buying or selling, here are a few quick steps to prepare for the winter market:

For Buyers:

1. Secure Financing Early: Get pre-approved to strengthen your offer.

2. Know What You Want: Narrow down your must-haves to make your search efficient.

3. Act Fast: With fewer listings, great homes go quickly—be ready to move.

For Sellers:

1. Stage Strategically: Add cozy accents, like throw blankets and candles, to create an inviting space.

2. Enhance Curb Appeal: Freshen up landscaping and ensure walkways are well-lit for evening showings.

3. Price Competitively: Work with an agent to price your home right for winter buyers.

What’s Next?

Let’s Make Your Winter Real Estate Goals a Reality!

As 2024 approaches, don’t wait to take advantage of Florida’s thriving winter market. Whether you’re buying, selling, or investing, I’m here to guide you through every step.

📅 Let’s schedule a quick call to create your strategy 

📧 Or reply to this email with your real estate goals!

Stay warm and stay ahead,

-Alek Meston

Licensed Real Estate Agent | NorthEast FL

📞 (904) 769 6643

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